CRAFT BREW BOWL 2016

the Super Bowl® of craft beer

HOW IT WORKS

CHEER YOUR BEER
November 2 - 16, 2015 | Online
The first round, Cheer Your Beer, follows the theme of the scouting combine used in the NFL®. Your brewery is linked to an NFL® team through a Craft Brew Zone and your fans must "cheer your beer" on social media and push you into the next round. Ten breweries from each zone move on, plus 2 additional Wild Cards chosen by Craft Brew Bowl judges for their impressive (but perhaps under-sung) merit.

DRAUGHT DRAFT
December 1 - 3, 2015 | New York City, NY
The 12 winning breweries from all 32 team zones each submit their "best brew" to the judges for the Draught Draft. This second round, held in New York City, is a 3-day blind tasting competition judged by Master Sommeliers, Certified Cicerones® and beverage professionals. Medals will be awarded in various categories, but only an elite group of 32 breweries (one from each zone) will be invited to move forward in the tourney.

THE PLAYOFFS
December 10, 2015 – January 21, 2016 | Nationwide
Once the playoff breweries have been established, the real fun begins. Round by round, breweries go head-to-head showcasing their 4 best beers for the judges. These contests are full-fledged competitive events held at whichever brewery the coin toss names the "home team" for the round. The brewery that wins the event moves on. "Play" continues like this until the finals.

CRAFT BREW BOWL 2016 CHAMPIONSHIP
February 4, 2016 | San Francisco, CA
The competition continues until just 2 teams remain. The championship matchup brings the finalists, the judges and a few lucky fans to San Francisco, CA, site of this season's Super Bowl®, where the craft brew winner of intense bragging rights, national media coverage and a whopping $25,000 will be crowned.