"Cheer Your Beer"
In the NFL, prospects of every ilk strut their stuff in a week-long showcase evaluated by talent scouts. Similarly, eligible brews have the chance to show that they’re worthy of consideration for the Draught Draft. Breweries in each zone compete via social media for two weeks to rally their fanbase and the media. The top 10 vote-getters in each zone qualify for the Draft.
BUT, in many NFL combine years, a surprise walk-on athlete wows the scouts. To make room for a Hail Mary, two additional “wild-cards" are selected to participate in the Draught Draft by our panel of cicerones and sommeliers.
More than a vote, our "Cheer Your Beer" campaign is an opportunity to energize and engage with your fan base while exposing yourself to new ones. Get creative. Tell your tasting room visitors: "Help us score...voters earn an extra pour!"
And use your social media to turn casual fans into brand ambassadors who will follow/post/tweet/gram and Cheer Your Beer all the way to Craft Brew Bowl 2016 in San Francisco.
LOOK HERE FOR UPDATES ON EACH ZONE'S 10 AUTOMATICALLY-QUALIFYING BREWERIES
(All examples below are for illustration purposes only. 2015-2016 Craft Brew Bowl registration is currently underway.)