What is Craft Brew Bowl?

America's best craft breweries represent their nearest NFL® team as they go head-to-head in the Super Bowl® of craft beer for major bragging rights, beer awards, and a grand prize of $25,000.

Registration now open.

Super Bowl 50
Bruno Mars/Taylor Swift at halftime | big-name macrobrew sponsors

Super Bowl I
Packers v Chiefs 35–10 | Al Hirt at halftime | drank generic beer

Some may like things staying the same, but we prefer our football games with growlers and barrel-aged quads, and the growing population of craft beer drinkers agrees we deserve better.

When craft brew drinkers reach for a beer this football season, we’ll give them Craft Brew Bowl.